AbeBooks invests a lot of time and capital into marketing the AbeBooks websites, to make sure that we can continue to bring new buyers to the AbeBooks websites, and also keep encouraging existing buyers to come back and buy more of your books.
There are several ways in which we do that, we would like to introduce you to some of those, so that you can see what we are doing with your money.
Search Engine Marketing - have you ever "Googled" second hand or out of print books? AbeBooks are the top of the search results for these terms. There are many keywords that we can bid money on to make sure that AbeBooks is at the top of the those buyer searches. We are also in the process of incorporating the AbeBooks inventory into the Google search database so that your books can be found there directly too.
Affiliate partners - several thousand affiliate partners help to spread the word and direct traffic to the AbeBooks websites. They incorporate AbeBooks banners or even integrate search boxes to direct buyers to AbeBooks, when they do not have a particular book in their own inventory.
Coupons - We have started testing this in North America with very targeted marketing to specific buyer groups. These coupons are funded by AbeBooks.
Newsletter Central - Avid Reader, Textbook Reader etc. newsletters are specifically targeted at different buyer groups, promoting bookseller titles, or specific books along with the links to those sellers offering those titles on AbeBooks.
Email Marketing
- Re-activating buyers who have placed items in the shopping basket, but never checked-out.
- First time buyers; activating buyers who have an account, but have not yet made any purchases.