The AbeBooks team invests a lot of time and effort in ensuring that your books can be found online by millions of buyers all around the world. However, you might wonder, how exactly do we do to promote your books?
Here is a list of just some of the activities from our marketing team:
- Email Marketing: Each week we send marketing newsletters in various languages promoting different topics and themes, like rare manuscripts, author features, first editions, bookseller sales, free shipping, etc.
- Wants: Each time a buyer cannot find the book they are looking for on AbeBooks they have the option to create a 'want'. If one of our booksellers uploads the book this buyer 'wants', an automated email is sent to the buyer. This email contains a link to the book that was matched with the want in the hopes that the buyer places an order.
- Affiliates: Several websites promote AbeBooks through branded visuals that link directly to our Homepage or search results.We pay these websites a commission of up to 10% per sale for sales generaged for AbeBooks and IberLibro.
- Search engine campaigns: We build campaigns on the main search engines (i.e. Google) based on keywords, so that when buyers perform a search, our websites appears as an advertisement on the page.
- Natural search: Website content and text is very important. Therefore we are constantly creating new landing pages with relevant content for our different types of buyers and book types, ranging from new books to academic books to rare and antiquarian books. This way, our pages become more relevant in search engine results when buyers perform searches for certain terms and keywords.
- Social media: We like to keep our buyers informed about different topics related to the book industry. Therefore, we have created both Twitter and Facebook accounts in several languages that help us communicate with our buyer community.
- YouTube videos: We regularly create videos related to books and bookselling, in order to further promote the AbeBooks brand. Some viral videos have been quite successful, like our video 'Long Live the Book'.