The November 2011 issue of Which? Magazine has just been published in the UK and it carries an in-depth review of the UK’s online shopping sites. If you don’t know Which?, it’s the UK’s leading consumer protection organization and is highly respected for its work in consumer affairs.
Which? surveyed 14,671 of its members about their online shopping habits and asked them to rate the best and the worst internet retailers.
The top five overall sites, according to the survey, are (along with customer scores out of 100):
- Lizearle.com (92)
- Johnlewis.com (89)
- Amazon.co.uk (87)
- AbeBooks.co.uk (86)
- Lakeland.co.uk (86)
Here is some copy from the article:
“A good stock of items was also mentioned by several AbeBooks customers. ‘Its choice of books is truly impressive and descriptions of titles are always accurate. A very reliable service all round."
“One member said: ‘Having an alert to know when a rare book becomes available is really good – the World War I book I wanted became available in California, and was shipped to me speedily, and at a reasonable cost.”
Congratulations to all our booksellers for helping AbeBooks.co.uk become such a highly rated website within the UK. Books from booksellers all over the world are purchased by British customers via AbeBooks.co.uk on a daily basis and very high standards of service are being maintained.
A lot of very famous brands trailed way behind AbeBooks.co.uk in the Which? poll and customer satisfaction is always the most effective measurement of a website’s worth.