January 2009 got off to a very good start in terms of media hits, with several articles in which mentions of AbeBooks can be found. These media hits are often the best, and indeed cheapest (i.e. free), way of promoting awareness of AbeBooks in various national and international newspapers across the world. No matter how big or small the mention is it is of significant importance to getting the AbeBooks name out there to more potential book buyers.
Here some examples of the most recent hits AbeBooks have received.
- The Telegraph (ca. 1,000,000 readers)
In The Telegraph, Arts Correspondant, Stephen Adams' article, delves into the current state of the second-hand book market.With second-hand book sales on the up, new book sales have taken a pretty big hit over the last 6 months as buyers try to make their hard-earned pennies stretch further.
Adams speaks to several second-hand booksellers about the way business is faring for them.
To read the full article please click here.
- The Guardian (ca. 400,000 readers)
It is interesting to see one great example of how much the general public can be influenced by what they watch on Television - and not always in a bad way!
Henry Stephens' 1844 title, The Book of the Farm became an unlikely hot-seller after it was mentioned in the BBC's Victorian Farm series.
Victorian Farm is a 6 part television series, in which a team of people are being filmed as they spend a year working on a Victorian Farm, using only materials and resources relevant to the Victorian period. Immediately after the first episode, AbeBooks saw a surge of book buyers placing searches for the same Stephens' 1844 publication.
To read Alison Flood's article click here.
- The Times Online (ca. 800,000 readers)
We also received a small, though no less important mention, in The Times Online. Michael Gove touches on several subjects, including what is considered to be "appropriate reading" in times of recession. In his article one of the titles mentioned - Lombard Street, by Walter Bagehot - can be found on AbeBooks.co.uk for around £7.
- Deccan Herald (Indian newspaper ca. 500,000 readers)
This newspaper picked up a story - Found In Books - posted last year by Richard Davies, looking at people's motivation for putting (hiding) things in books - and these apparently have nothing to do with taking the first object to hand and using it as a bookmark...
Click here to review the full article.
Comments